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BERRIGAN SHIRE COUNCIL – COMMUNITY STRATEGIC PLAN

BERRIGAN SHIRE COUNCIL – COMMUNITY STRATEGIC PLAN

CASE STUDYBERRIGAN SHIRE COUNCIL Community Strategic Plan 2040   The Brief Execution of Berrigan Shire Council’s Community Strategic Plan 2040 promotional assets and Plan. The Strategy TD partnered with Berrigan Shire Council to create an inspiring suite of...
NSW GOVERNMENT – ENERGY SOCIAL PROGRAM STRATEGY

NSW GOVERNMENT – ENERGY SOCIAL PROGRAM STRATEGY

CASE STUDYNSW GOVERNMENT Energy Social Programs Strategy   The Brief Develop and implement a comprehensive communication and creative strategy with the objective of driving awareness and increasing uptake of NSW Government’s Energy Social Programs rebates and...
TUFFPLANS AUSTRALIA – BRANDING & LAUNCH

TUFFPLANS AUSTRALIA – BRANDING & LAUNCH

CASE STUDYTUFFPLANS AUSTRALIA  BRAND REFRESH + RELAUNCH   The Brief Under new ownership, TD were tasked with executing a brand refresh and relaunch of TuffPlans into the Australian market.  The Strategy To help drive visibility in market and support the relaunch,...
ENERGYCO – Central-West Orana REZ Project

ENERGYCO – Central-West Orana REZ Project

CASE STUDYNSW GOVERNMENT Central-West Orana Renewable Energy Zone Project COMMUNITY CONSULTATION COMMUNICATIONS AND EVENT COLLATERAL The Brief The NSW Government is in the development phase for the State’s first Renewable Energy Zone (REZ) in the Central-West Orana...
DETTOL – Primary School Education Program

DETTOL – Primary School Education Program

CASE STUDYDETTOL Creating Healthy Habits EDUCATIONAL PRIMARYSCHOOLS PROGRAM Healthy habits start early To support Dettol’s mission of delivering education that encourages Australian families to be healthy and hygienic, TD launched ‘Healthy Habits’, a Dettol sponsored...
STAEDTLER – Mental Health Awareness Campaign

STAEDTLER – Mental Health Awareness Campaign

CASE STUDYSTAEDTLER Beyond Blue Campaign CSR Campaign The Brief TD were briefed to develop a creative campaign along with media strategy to demonstrate STAEDTLER’s commitment to mental health and support of Beyond Blue.  The Strategy TD developed a creative concept...
ORAL-B – Professional Programs

ORAL-B – Professional Programs

CASE STUDYORAL-B Oral-B Professional Programs Integrated marketing solution The Brief To maintain Oral-B’s ‘#1 dentist recommended brand worldwide’ positioning, TD were briefed to develop and manage their ongoing professional channel marketing. The Strategy TD...
GREAT BARRIER REEF FOUNDATION – Impact Campaign

GREAT BARRIER REEF FOUNDATION – Impact Campaign

CASE STUDYGREAT BARRIER REEF FOUNDATION 60+ Reef-Saving Projects The Brief Development and execution of a campaign to shift audience views from a place of low awareness and low perceived impact, to high awareness and high perceived impact. In addition, creation of a...
ENERYGCO – Video Animation

ENERYGCO – Video Animation

CASE STUDYNSW GOVERNMENT EnergyCo Explainer Video The Brief Educate key stakeholders and communities on EnergyCo’s role in maximising the opportunities created by the transformation of the NSW electricity system. The Strategy To effectively communicate EnergyCo’s...
STAEDTLER – School Competition 2023

STAEDTLER – School Competition 2023

CASE STUDYSTAEDTLER Secondary Schools Competition ‘ArtistS of the Year’ COMPETITION The Brief TD was entrusted with the exciting mission of elevating the STAEDTLER Secondary Schools ‘Artists of the Year’ Competition to unprecedented heights.   The...
STAEDTLER – Back to School Media Campaign

STAEDTLER – Back to School Media Campaign

CASE STUDYSTAEDTLER Media Campaign ‘Back to School’ Campaign The Brief Develop a maximum reach campaign to drive awareness and increase sales of STAEDTLER at key retailers during the key back to school seasonal period when parents are in a purchasing...
CESSNOCK CITY COUNCIL – Waste Program Branding

CESSNOCK CITY COUNCIL – Waste Program Branding

CASE STUDYCESSNOCK CITY COUNCIL  Waste Avoidance Program Branding   The Brief Consumption levels are rising and causing serious local and global environmental problems. To address these rampant consumption levels, Cessnock City Council has developed a community...
COOPERVISION – Consumer Awareness Campaign

COOPERVISION – Consumer Awareness Campaign

CASE STUDYCOOPERVISION Experience the Freedom of Contact Lenses BEHAVIOUR CHANGE CAMPAIGN Seeing things differently TD were asked to partner with CooperVision to execute a creative campaign to increase contact lens awareness and category penetration. How it looked TD...
NSLHD – The Power of You Campaign

NSLHD – The Power of You Campaign

CASE STUDYCREATIVE STRATEGY AND EXECUTION The Power of You Campaign The Brief Development of a creative strategy to encourage women aged 35-59 years, living in the Northern Sydney Local Health District (NSLHD), to drink less and minimise alcohol related...