
CASE STUDY
NSW GOVERNMENT
Energy Social Programs Strategy
The Brief
Develop and implement a comprehensive communication and creative strategy with the objective of driving awareness and increasing uptake of NSW Government’s Energy Social Programs rebates and schemes.

The Strategy
TD conducted an extensive research phase, using insights to shape the strategic recommendations. We proposed a comprehensive six-pillar communication solution, placing a strong emphasis on optimising government opportunities and fostering retailer relationships. This was complemented by strategic 3rd party collaborations and evidence-based targeted paid media to maximise impact.
Our strategy was further strengthened by a creative approach that combined empowering messaging with unique creative elements, including a campaign mascot, Elly the Echidna, to further establish an emotional connection with our target audiences.
The deliverables included: Research, communication and creative strategy, implementation plan, program guidelines, campaign assets (print/digital), program and stakeholder collateral and event collateral.

The Result
The delivery of a comprehensive strategy that cost-effectively increased uptake of the Program rebates and schemes. Program is still in progress, with detailed results to come.

Learn more
Learn more about NSW Government’s Energy Social Programs here.
Contact us
Head office: Sydney
(02) 9998 5333
info@tdirections.com.au
Suite 404, Level 4, 20 Bungan Street, Mona Vale 2103
Brisbane: By appointment only.
Melbourne: By appointment only.
Book a FREE marketing discovery call!
Schedule your complimentary 15-minute discovery call with Samantha Foley, our General Manager and lead strategist, to unlock opportunities to elevate your business.
You might be interested in
Start it with Staedtler
STAEDTLER
Hero Brand Campaign
Quicker and Safer
BRISBANE CITY COUNCIL
Brisbane transport Campaign
Healthy Habits
DETTOL
Schools Program

strategic marketing • creative communications • superior service
Suite 404, 20 Bungan Street, Mona Vale NSW 2103
P 02 9998 5333 • F 02 9998 5300
Tactical Directions • ABN 97-615-439-006 • info@tdirections.com.au