CASE STUDY
NSW GOVERNMENT

Energy Social Programs Strategy

The Brief

Develop and implement a comprehensive communication and creative strategy with the objective of driving awareness and increasing uptake of NSW Government’s Energy Social Programs rebates and schemes.

The Strategy

TD conducted an extensive research phase, using insights to shape the strategic recommendations. We proposed a comprehensive six-pillar communication solution, placing a strong emphasis on optimising government opportunities and fostering retailer relationships. This was complemented by strategic 3rd party collaborations and evidence-based targeted paid media to maximise impact.

Our strategy was further strengthened by a creative approach that combined empowering messaging with unique creative elements, including a campaign mascot, Elly the Echidna, to further establish an emotional connection with our target audiences.

The deliverables included: Research, communication and creative strategy, implementation plan, program guidelines, campaign assets (print/digital), program and stakeholder collateral and event collateral.

The Result

The delivery of a comprehensive strategy that cost-effectively increased uptake of the Program rebates and schemes. Program is still in progress, with detailed results to come.