CASE STUDY
COOPERVISION

Experience the Freedom of Contact Lenses

BEHAVIOUR CHANGE CAMPAIGN

Seeing things differently

TD were asked to partner with CooperVision to execute a creative campaign to increase contact lens awareness and category penetration.

How it looked

TD developed a lifestyle focused creative campaign that highlighted the freedom and benefits contact lenses provide. This was delivered through a suite of emotive imagery, tailored to specific audiences, supported by a simple, yet powerful key message, ‘Experience Freedom’. To drive conversion and measure results, a campaign hook, ‘1 month free trial’ was also incorporated. The integrated campaign was delivered across:

Large format posters

Window collateral

Digital advertising suite

Social media campaign

POS postcards