TD researched and executed a suite of highly engaging program communications that reflected the innovative and progressive nature of the Program and NSW Government’s ambition to achieve net zero emissions by 2050.

TD developed a creative direction that sought to elevate the content and drive interest, whilst ensuring each execution was recognisable as a NSW Government initiative.

A suite of infographics and iconography were integrated throughout to visually communicate complex information and improve the overall design appeal.

The brand colour palette was also strategically leveraged to categorise core focus areas and highlight key information. Dynamic, context-specific imagery then helped fuse the overall communications together and support the content.