Media Campaign

Develop a maximum reach campaign to drive awareness and increase sales of STAEDTLER at key retailers during the key back to school seasonal period when parents are in a purchasing mindset.

TD developed a digital forward campaign strategy to drive maximum awareness of STAEDTLER’s product range to parents of primary and secondary school children, in the key back to school purchasing period.

The campaign media was supported by a compelling creative direction that included a strong ‘Back to School’ key message and heroed STAEDTLER’s core product range to drive brand recall in a fun and engaging way.

Launched in the lead-up to the school year for a 3 week duration, TD developed and executed the below campaign media mix:

• Catch-Up TV (15 and 30 second video animations).
• Social Media Advertising (static, carousels and reels).
• Display Advertising (MREC, banners, skyscapers and GIFs).
• Social Influencers.

The Results

Exploration of campaign digital solutions in wider brand strategies.