CASE STUDY
DETTOL
Creating Healthy Habits
EDUCATIONAL PRIMARY
SCHOOLS PROGRAM
Healthy habits start early
To support Dettol’s mission of delivering education that encourages Australian families to be healthy and hygienic, TD launched ‘Healthy Habits’, a Dettol sponsored curriculum-aligned Program for Primary School teachers and students.
The Program leverages TD’s established database to communicate with registered teachers, providing a comprehensive resource kit including; teacher lesson plans, student activity booklets, rewards charts, bathroom passes, eDM program, posters and samples to assist teachers in positively implementing these topics in the classroom.
Return on investment
schools engaged across Australia
students reached
%
of teachers rated the program as comprehensive
Dettol products distributed to schools
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