Healthy Care Chemist Warehouse Promotion

The Brief

Develop a cut-through national promotion to encourage purchase and increase dollar spend of Healthy Care throughout Chemist Warehouse pharmacies.

The Strategy

Leveraging Healthy Care’s brand ambassadors, and renowned celebrity home renovation experts, Kyal and Kara, TD developed, executed and managed a home renovation promotion distributed through Chemist Warehouse pharmacies nationally. The offer, ‘Spend $20 on Healthy Care and enter to win $20,000 and a home styling session with Kyal and Kara!’ aligned to social insights and motivated customers to increase product spend across the Healthy Care range.