CASE STUDY
COUNCIL WASTE PROJECT
Waste Behaviour Change Campaign
The Brief
City of Canada Bay Council engaged TD to deliver a waste behaviour change campaign to encourage residents to correctly manage their waste, as well as empower the community to make better choices by recycling and reusing more.
The Strategy
Council’s waste truck fleet were the primary platform to deliver the campaign. As a result, TD strategically used the fleet to promote a range of different responsible waste management messages.
These positive campaign messages were supported by a consistent creative approach that worked both individually, but also as a collective fleet. To ensure high visibility, TD incorporated bold colours, strong typography and modern illustrations specific to each waste message.
The Deliverables
The campaign creative suite was executed across 20 Council waste trucks (rear loaders and side loaders).
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