Bike Safety Animation

Partner with Northern Beaches Council to develop an engaging suite of animated videos to educate and raise awareness for both motorists and bicycle riders on the rules and protocols that impact the safety of bicycle riders on the road.

TD were required to consider Northern Beaches Council’s brand guidelines to create an engaging and relatable look and feel for the Northern Beaches Council Bike Road Safety campaign.

The animations were to be rolled out across 2 x videos, each containing a number of road safety rules with key messaging aimed at the following target audience segments:

1. Bike Riders – Males and Females aged 18-35.

2. Motorists – Males aged 25-50

TD aligned the overarching concept with Northern Beaches Council brand guidelines, colour palette & creation of images and icons symbolizing highly recognizable Northern Beaches key precincts.

Illustrations were developed to enable easy engagement and appeal to both defined target markets.