CASE STUDY
CESSNOCK CITY COUNCIL
Waste Avoidance Program Branding
The Brief
Consumption levels are rising and causing serious local and global environmental problems. To address these rampant consumption levels, Cessnock City Council has developed a community engagement program that helps improve the attitudes of residents towards consumption. TD were briefed to create a sub-brand for the Cessnock City Council Waste Avoidance Program, which involved the development of a program name, tagline, logo, sub-brand style guide and the execution of a suite of promotional materials.
The Strategy
Upon initial briefing, TD conducted a desktop audit for familiarisation with the current Cessnock brand, residents and audience behaviours, and further understanding of wider NSW council waste programs.
Leveraging our research findings and discovery and taking into account Council’s brief considerations, TD brainstormed and presented various Program name and tagline recommendations. ‘Less is more’ was approved by Council, as it captures the overall program objective/essence, whilst encouraging a friendly and positive conversation for change.
The Deliverables
TD creatively executed the following:
Program logo (primary and secondary variations).
Less is more style guide.
4 x Key theme icons.
Facebook social tile template.
Instagram social tile template.
DL flyer template.
Advertisement template.
Animated GIFs.
Event banner.
Contact us
Head office: Sydney
(02) 9998 5333
info@tdirections.com.au
Suite 404, Level 4, 20 Bungan Street, Mona Vale 2103
Brisbane: By appointment only.
Melbourne: By appointment only.
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P 02 9998 5333 • F 02 9998 5300
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