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CASE STUDY
TUFFPLANS AUSTRALIA

 BRAND REFRESH + RELAUNCH

 

The Brief

Under new ownership, TD were tasked with executing a brand refresh and relaunch of TuffPlans into the Australian market. 
TuffPlans branding and collateral

The Strategy

To help drive visibility in market and support the relaunch, we conducted a brand refresh and go-to-market strategy.

The refresh included the execution of a comprehensive suite of brand assets and communications engaging both resellers and customers.

The full suite of deliverables included: Brand refresh, stationery, print and digital assets, presentation template, reseller detailer, website refresh, eDM communications, social media content creation, in-store collateral, reseller marketing toolkit and education, sponsorship communication, reseller welcome kits and more.

We implemented a dual launch strategy to drive brand growth, focusing on both acquiring, onboarding, and supporting brand resellers and executing comprehensive customer communications. This approach aimed to build a strong network of resellers while simultaneously generating in-store interest.

Visitor Guide internal spread.

The Result

Results to come, stay tuned!

Bogan Visitor Information Guide Internal Spread

Client Testimonial

“WOW, just reviewed the new brand collateral. I should be sleeping but too excited…mind blown and now no sleep.”

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Contact us

Head office: Sydney
(02) 9998 5333
info@tdirections.com.au
Suite 404, Level 4, 20 Bungan Street, Mona Vale 2103
Brisbane: By appointment only.
Melbourne: By appointment only.

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Suite 404, 20 Bungan Street, Mona Vale NSW 2103
P 02 9998 5333 • F 02 9998 5300

Tactical Directions ABN 97-615-439-006 info@tdirections.com.au