CASE STUDY
WATERPIK PROFESSIONAL
ADX 2024 Event
The Brief
Develop and execute a Waterpik Professional and TheraBreath dual-branded ADX 2024 event strategy focused on driving brand engagement, generating leads and product sales.
The Strategy
ADX 2024 marked a long-awaited return to the industry scene after a hiatus since 2020 due to COVID-19. As such, our event strategy adopted a multi-faceted approach to capitalise on the event platform.
In collaboration with Waterpik Professional, TD delivered:
engaging dual branded stand creative
event collateral and promotional material
stand videos
product trial and sampling initiatives
event offers and giveaways
lead generation mechanic
event resourcing (4 x TD Professional Educators)
The Results
face-to-face leads generated
TheraBreath product trials
%
sales increase vs. previous year period
Waterpik Professional Trial orders
Boost your business with professional education
Contact us
Head Office: Sydney
(02) 9998 5333
info@tdirections.com.au
1/370 Barrenjoey Road, Newport NSW 2106
Brisbane and Melbourne by appointment only.
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Tactical Directions
1/370 Barrenjoey Road, Newport, NSW 2106
02 9998 5333
ABN 97 615 439 006
