
CASE STUDY
SYDNEY HOME DESIGN CENTRE
Rebrand and Marketing Program
The Brief
Development of a comprehensive brand refresh and new visual identity, followed by the execution of an integrated go-to-market strategy.

The Strategy
To reposition Sydney Home Design Centre (formerly JBH Design Centre) as the leading destination for interior home renovations, we implemented a comprehensive rebrand. This included a refreshed name and a complete visual identity overhaul, ensuring the brand’s new positioning aligned with its evolving vision and expanded offerings.
Following the rebrand, we strategically executed a fully integrated go-to-market program, designed to create cohesion across all brand touchpoints. This approach ensured consistent and impactful engagement with target audiences, ultimately reinforcing the brand’s authority in the market and driving lasting connections with consumers.

The Deliverables
Branding and Visual Identity Kit
Stationery suite
Website
Social Media Program
In-store POS and Signage
Presentation template
Email marketing
Quarterly magazine
Launch event

The Result
The brand has been well received in market, with increased engagement across marketing activity and traffic in-store.

Contact us
Head office: Sydney
(02) 9998 5333
info@tdirections.com.au
Suite 404, Level 4, 20 Bungan Street, Mona Vale 2103
Brisbane: By appointment only.
Melbourne: By appointment only.
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strategic marketing • creative communications • superior service
Suite 404, 20 Bungan Street, Mona Vale NSW 2103
P 02 9998 5333 • F 02 9998 5300
Tactical Directions • ABN 97-615-439-006 • info@tdirections.com.au