Rebrand and Marketing Program

The Brief

Development of a comprehensive brand refresh and new visual identity, followed by the execution of an integrated go-to-market strategy.

The Strategy

To reposition Sydney Home Design Centre (formerly JBH Design Centre) as the leading destination for interior home renovations, we implemented a comprehensive rebrand. This included a refreshed name and a complete visual identity overhaul, ensuring the brand’s new positioning aligned with its evolving vision and expanded offerings.

Following the rebrand, we strategically executed a fully integrated go-to-market program, designed to create cohesion across all brand touchpoints. This approach ensured consistent and impactful engagement with target audiences, ultimately reinforcing the brand’s authority in the market and driving lasting connections with consumers.

The Deliverables

Branding and Visual Identity Kit
Stationery suite
Website
Social Media Program
In-store POS and Signage
Presentation template
Email marketing
Quarterly magazine
Launch event

The Result

The brand has been well received in market, with increased engagement across marketing activity and traffic in-store.