CASE STUDY
STAEDTLER
Start it with Staedtler
Product Awareness Campaign
The start of something great
TD were briefed on developing a creative campaign to reconnect STAEDTLER’S target market with their hero products, graphite pencils and whiteboard markers.
Market research, including characteristics and media consumption behaviour paved the way for a simple creative approach that respected the brand and allowed the product placement and usage to shine. The outcome was a campaign that provided audiences with the freedom to imagine how they would ‘Start it with STAEDTLER.’
Return on investment
Facebook impressions
unique Facebook reach
LinkedIn impressions, generating 134 click-throughs
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Tactical Directions • ABN 97-615-439-006 • info@tdirections.com.au