Colouring Gift Sets

The Brief

Creative execution of a suite of STAEDTLER ‘Colouring in’ gift sets for retailing in Big W, Officeworks and Spotlight, Australia-wide.

The Strategy

Our strategy focused on creating a cohesive gifting range that balanced creativity with retail practicality. We developed a unified visual system that clearly communicated value and quality while allowing each format to stand confidently in different retail contexts.

Bright, engaging artwork and playful illustration were paired with clear product cues to attract shoppers and support quick purchase decisions.

Packaging layouts were carefully considered to maximise shelf visibility in both hangsell and boxed formats, while the colouring books were designed to extend the experience beyond the pack, reinforcing STAEDTLER’s creativity credentials and encouraging repeat use at home.

The Deliverables

5 x small format hangsell gift set outer packaging
3 x large format box gift set outer packaging
5 x themed colouring-in books (64-pages each)