CASE STUDY
WATERPIK PROFESSIONAL
Professional Education
& Detailing Team
The Brief
Implement and manage a dedicated Waterpik® Professional education team to drive brand awareness and product recommendations via dental professionals to their patients, and support wider brand activities.
The Strategy
Leveraging our extensive experience and network within the dental space, TD appointed and trained a team of clinically experienced Professional Educators to represent Waterpik Professional Australia-wide.
Our dedicated team schedule and coordinate Waterpik Professional education sessions with Dental Practices via face-to-face lunch and learn sessions, or remote meetings.
The Benefits
Face-to-face product education and detailing of benefits, usage and supporting clinical studies.
Builds trusted relationship with key brand influencers.
Improves brand awareness in professional space.
Introduce Practice retailing.
Leverages credible brand advocates to encourage consumer purchase.
Opportunity to sell-in wider programs and/or offers, including the exclusive professional Waterpik trial program.
Engage all Practice staff in a focused education activity.
Leverage TD’s extensive Dental database to communicate to Practices ongoing.
Extension activities
The Professional Educators also provide additional support including:
Ongoing Practice relationship management.
TV advertorial features.
Assistance at industry exhibitions and events.
Detailing and sell-in of Waterpik to major retailers (i.e: Shaver Shop).
Presentations at local Dental seminars.
Return on investment*
*Based on 2 x full-time professional educator resources.
practice visits, per month
dental professionals and practice staff in attendance, per month
%
uptake of professional trial
%
feedback to recommend to patients
Boost your business with professional education
Call 02 9998 5333 for a FREE consultation
Contact us
Head Office: Sydney
(02) 9998 5333
info@tdirections.com.au
1/370 Barrenjoey Road, Newport NSW 2106
Brisbane and Melbourne by appointment only.
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1/370 Barrenjoey Road, Newport, NSW 2106
02 9998 5333
ABN 97 615 439 006
