
CASE STUDY
OFFICE OF SPORT
Beyond the Sport
AWARENESS CAMPAIGN
Developing a valued sport sector
The Office of Sport works with key sector partners to develop a vibrant and valued sport and active recreation sector that enhances the lives of the people of NSW. TD were tasked to generate brand awareness and increase utilisation of their Sport and Recreation Centres and offering.
The Strategy
TD leveraged research insights to guide the campaign creative direction and selected communication touch points, lending itself to a highly targeted digital based campaign. The central creative idea, ‘Beyond the Sport’, was strategically developed to convey the depth of the Office of Sport’s services and the key proposition that there is more to sport than just sport skills.
The campaign was executed across mobile geo-targeted and targeted display advertisements, eDMs, social, video and internal communications.





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