CASE STUDY
NSW GOVERNMENT

NSW Health and Medical Research

VISUAL IDENTITY AND COLLATERAL

Creating healthier communities

NSW Health and Medical Research were established to implement the NSW Government’s strategic plan with the goal of creating better health outcomes through innovation and research. TD were briefed to develop a visual identity and supporting creative templates to help cross leverage initiatives and programs and position NSW as a global centre of excellence.

The Strategy

TD facilitated a range of research methodologies with key stakeholders and target markets to gain a holistic understanding of the brand and what it represents. These insights were leveraged to steer the creative direction, with common themes of connectivity, amplification and innovation reflected in the creative outcomes. Prior to market launch, creative was tested and refined to ensure creative positively resonated with the market.

In addition, sub-brands, representative of their strategic pillars, were introduced to demonstrate the depth of their programs and initiatives and enable a way to easily identify these.

The Deliverables

Creative strategy

Visual identity

Suite of creative templates:
publications and newsletters, powerpoint presentation, email marketing, social posts and assets, report, signage, stationery and website assets.

Strategic pillar iconography

Style guidelines