The Brief

Management and creative development of a suite of creative assets to be incorporated into an online virtual room communicating NSW Government’s plan to transform our electricity system into one that is cheap, clean and reliable.

The Strategy

Leveraging the Department of Planning, Industry and Environment’s brand guidelines, TD developed a suite of creative assets including maps, complex infographics, graphics, presentation slides, flyers and fact sheets. 

TD designed each graphic to suit it’s specific purpose, whilst ensuring the graphics worked collectively as a suite. Visual enhancements including colour and iconography were also incorporated across the suite to support key messages and improve visual interest. 

Further, to help drive engagement, TD ensured that the assets were optimised for the online environment, including accessible design, legibility and colour contrast.