CASE STUDY
NSW GOVERNMENT

Creating conditions for
NSW sectors to prosper

INDUSTRY SECTOR SUB-BRAND
IDENTITY AND COLLATERAL

The Brief

The NSW Department of Industry (DOI) creates conditions for NSW industry sectors to prosper and have access to a highly-skilled workforce, investment and competition. To help communicate the role the DOI plays in supporting industries and creating opportunities, TD were briefed to develop an industry sector sub-brand identity and execute across a suite of sector aligned collateral.

The Strategy

TD developed a creative strategy, including communication matrix, to ensure the industry sector collateral worked collectively as a suite, whilst also independently, specific to their sector. This was achieved through the use of consistent key brand assets, alternate brand hero colours and high-end sector specific imagery.

The sub-brand identity was executed across web accessible strategic documents, social assets, postcards, fact sheets, pull-up banners, digital assets, iconography, maps and graphs. The result was an engaging and consistent creative execution across all project deliverables.