Kerr Endodontics
goes direct!

The Brief

Communicate to Dental Professionals, nationally, that the purchase of Kerr Endodontics was going direct.

The Strategy

TD activated a high-reach business-to-business campaign announcing their new direct to customer sales distribution model. To cut-through the market advertising clutter and increase campaign engagement, TD produced an innovative, interactive x-ray style mailer, distributed to Dental Practices nationally.

The mailer was further supported with professional advertising, digital assets, email marketing, events, telemarketing and sales team detailing.

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