To ensure accurate and consistent implementation of Treasury NSW’s style guidelines, TD coordinated an initial brand onboarding workshop and collaborated with their team to develop a master report template. The template became the creative formula for the execution of the document and included a suite of varying page layouts, along with correct colour, iconography and graphic development and usage guidelines.

With the complex nature of the content at hand, and to improve report engagement, TD also sourced and strategically incorporated imagery. Imagery was carefully selected to reflect the diverse communities and themes detailed throughout.