
CASE STUDY
GREENPOWER
Program Strategy 2025-2029
The Brief
Creatively execute the GreenPower Program Strategy 2025-2029 ensuring content is presented in a visually engaging way.

The Strategy
TD began the project with a comprehensive kick-start meeting, bringing together key GreenPower stakeholders to define the project brief, align on creative direction, and set clear milestones for approval. This collaborative session helped ensure all teams were aligned from the outset.
We then executed the strategy which focused on delivering a visually compelling document that not only adhered to the brand’s guidelines but also transformed complex information into digestible, engaging content. By leveraging dynamic infographics and custom illustrations, we simplified the content, creating a user-friendly and engaging document that enhanced clarity and accessibility.

The Result
A dynamic and informative document that communicated GreenPower’s message with impact.

Contact us
Head office: Sydney
(02) 9998 5333
info@tdirections.com.au
Suite 404, Level 4, 20 Bungan Street, Mona Vale 2103
Brisbane: By appointment only.
Melbourne: By appointment only.
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strategic marketing • creative communications • superior service
Suite 404, 20 Bungan Street, Mona Vale NSW 2103
P 02 9998 5333 • F 02 9998 5300
Tactical Directions • ABN 97-615-439-006 • info@tdirections.com.au