EnergyCo Explainer Video

The Brief

The Strategy

To effectively communicate EnergyCo’s intricate role in a manner that was both straightforward and captivating for our audience, video, a compelling storytelling medium, was strategically selected. 

TD adopted an illustrative creative style, aligned to NSW Government’s brand guidelines. This approach allowed us to meticulously craft scenes that authentically depicted the diverse NSW locations, services, and communities required.

During the production phase, we leveraged animation to enhance the creative impact of selected assets. This not only elevated the overall visual appeal but also served to draw the audience’s attention to specific narrative focal points. We complemented this with the inclusion of key messages, music, and a professional voiceover, all of which were seamlessly integrated to further bolster audience comprehension and ensure compliance with accessibility standards.

The video was distributed on EnergyCo’s website, social channels and used as an education tool ongoing.

The Deliverables