EnergyCo Branding and Creative

The Brief

The Strategy

Leveraging the NSW Government master brand guidelines, TD worked with EnergyCo to develop a sub-brand identity to help improve recognition of EnergyCo, and the work they’re doing, in market.

Working within the parameters of the master brand guidelines, TD heroed brand assets that were representative of EnergyCo’s purpose and supported this further with strong guidelines around imagery, iconography and colour application.

To assist with consistent and accurate execution of the brand, TD then developed an extensive range of creative templates and collateral for ongoing use by internal creative users. This was followed by TD coordination of a formal onboarding session with key NSW Government stakeholders.

TD continue to support EnergyCo through consultancy services, including guidance on improving internal processes, regular brand onboarding for new employees, and implementation of a central hub to house all available brand assets and imagery.

The Deliverables

Sub-brand identity

Stationery (business cards and letterhead)

Website and email creative assets

Creative templates (corporate document, PowerPoint, fact sheet, flyer, meeting agenda, briefing note)

Infographics, graphics and maps

Presentations

Brochures, flyers and fact sheets

Signage

Event collateral

Project consultancy.