CASE STUDY
NSW GOVERNMENT

Building electric vehicle
charging infrastructure

Driving Electric NSW EV fast charging grants

Design development of a document to communicate NSW Government’s rules and guidelines for applicants seeking funding to build charging infrastructure.

NSW Government branding reimagined

The ‘Drive electric NSW EV fast charging grants’ document was one of the first projects in 2022 to be creatively executed in the new NSW Government’s branding, released in late 2021.

To ensure accurate brand application, TD participated in a brand onboarding session, conducted internal branding workshops and incorporated additional brand due diligence processes throughout the project duration.

Bringing complex content to life

In addition to the execution of the document in the new NSW Government brand guidelines, TD also applied additional creative strategies to assist in bringing the complex nature of the document to life and therefore, drive engagement with our audiences. These included:

Development of infographics and graphics to replace or support complex information.

Stylised tables and charts.

Clean, consistent layouts with clear content hierarchy.

Colour allocation to define and more easily recognise each funding stage and process.

Iconography to enhance visual interest of key content.

Context specific high-res imagery.