Branding and Booking
Acquisition Campaign

The Brief

10 The Cove is one of Airlie Beach’s newest luxurious deep waterfront rental homes. TD were tasked to create a brand identity and go-to-market strategy to drive renewed awareness and increase bookings.

The Strategy

Initially, our creative team researched and developed a brand identity and supporting suite of creative templates that aimed to instantly position 10 The Cove as a sought after, luxurious destination. A teal colour palette, representative of revitalisation and clarity, was strategically selected to embody the experience on offer and was supported by a modern typographical treatment.

To relaunch the property, TD undertook extensive competitor and audience research tasks. These insights led the way for a predominately digital forward strategy with a strong focus on organic and paid social media advertising. The initial go-to-market strategy was then followed with a social media competition to help drive broad reach and engagement. 

To ensure 10 The Cove remains top-of-mind as our audiences next holiday destination, TD continue to manage their marketing program, with campaign and booking data insights continually leveraged to guide media tactics, audience targeting and content.