CASE STUDY
COONAMBLE SHIRE COUNCIL

Visitor Information Guide

Driving the local and regional visitor economy

Coonamble Shire Council actively work to drive the local and regional visitor economy. To assist with the promotion of their local tourism products, experiences and operators, TD were briefed to renew their Visitor Information Guide.

Coonamble, your new favourite place

Leveraging insights from region-specific and industry research, TD developed a refreshed content and creative direction for the Guide that captured the heart of the region, its rural charm, natural wonders and thriving community spirit.

The creative direction sought to convey the appeal of a magazine, whilst maintaining the functionality of a visitor guide with well-defined sections and considered layouts.

It delivered a balance of informative information and storytelling, with striking imagery of the region and its attractions. Brand assets were also strategically integrated to ensure a distinct link to Council and enhance the creative value of the Guide.