Visitor Information Guide

The Brief

The Strategy

TD commenced with extensive research to thoroughly understand the unique qualities of Bogan Shire, including its key tourist destinations, community spirit, and the characteristics that make it a standout region for visitors.

Drawing from these insights, we developed a creative direction that visually encapsulated the essence of Bogan Shire. The central visual concept was inspired by the region’s geographic boundary, which was incorporated in a stylised, abstract manner to create dynamic layouts that both guide the eye and highlight the area’s attractions. An earthy colour palette was selected, directly inspired by both Council’s logo and the tones of the areas natural landscapes. This was further complemented by contextual imagery that captured the authentic experiences and scenery that visitors can expect.

The Result

Overall, the design strategy ensured that the Guide was not just informative but also a visually engaging representation of Bogan Shire, offering visitors an enticing preview of the region’s charm. Positive feedback has been received from both the local and visitor communities.

Client Testimonial

“Our Visitor Information Guides have arrived and they are absolutely stunning! We cannot thank you and the team enough, the community’s response has already been overwhelmingly positive.”