CASE STUDY
COUNCIL BRANDING PROJECT

Council Rebrand and Collateral

The Brief

Berrigan Shire Council is a rural community uniquely situated on the NSW and Victorian border and encompasses the four towns of Berrigan, Barooga, Tocumwal and Finley.

TD were briefed to develop a refreshed brand for Council, a brand that has remained untouched for over 20 years. The key objective was to ensure that the refreshed brand would both pay homage to the region’s rich history, whilst also bringing it into the future.

The Strategy

To ensure TD had a thorough and accurate understanding of Berrigan Shire, a range of research activities were undertaken including a brand audit, Council SWOT, stakeholder discussions, community feedback analysis and competitor brand reviews.

These research activities identified four broad key attributes as best representing the region; their lifestyle, the Murray River, agriculture and the landscape. TD leveraged these attributes to guide the brand refresh concept direction, incorporating creative assets that visually linked to these attributes. The result, a vibrant brand evolution that aligns with Council and the community’s values and vision of today.

The Deliverables

TD delivered a suite of refreshed brand assets and collateral to support a seamless and consistent implementation of the brand identity. These included:

Refreshed brand logo

Logo suite

Brand Identity Guidelines

Stationery (business card, letterhead and email signature)

Publications

Social templates

PowerPoint template

Presentation folder

Signage

Launch video

Various word documents