Brand Strategy & Media Campaign
The Brief
Develop and activate a brand strategy to increase awareness and favourability of Australian Wood Industries, a specialist timber company, amongst key audiences—tradesmen and serious home renovators.
The Strategy
TD conducted initial audience research to help further define our audience profile, their attitudes and perceptions, and better understand the key media channels to engage with them.
The Deliverables
The 4-week campaign was activated pre-Easter, in the lead up to a key timber purchasing period. Deliverables included:
Campaign strategy and creative execution.
Digital advertising (programmatic) on high-traffic news and sports placements.
Organic social program.
Social media advertising on Facebook, LinkedIn and Instagram (including A/B testing and optimisation).
Social media retargeting.
Paid search for brand protection and visibility.
Radio advertising.
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1/370 Barrenjoey Road, Newport, NSW 2106
02 9998 5333
ABN 97 615 439 006
