The Brief

TD were briefed to develop a luxury brand identity, for a holiday accommodation residence located in Airlie Beach. Off the back of this, TD were briefed to launch a multi-channel organic social media presence with the goal of growing brand awareness and increasing lead generation and booking conversions.

The Strategy

Leveraging extensive competitor and audience research, TD developed and presented a cost-effective social media strategy that focused on building a brand identity, competitor insights, target audience, social platform outputs and overarching campaign recommendations.