staedtler educational campaign

strategy • creative 

the brief

Develop a suite of trade and consumer collateral to drive awareness of STAEDTLER and position as the educational stationery brand of choice.

the strategy

Leveraging a sub-brand identity, TD developed a strategy to market the educational brand positioning to various target markets. The strategy included both trade and consumer collateral, along with education channel communications targeting teachers.

Master creative was adapted and include targeted key messages, relevant products and imagery. Collateral included:

  • Teachers Magazine Print Advertisements.
  • Trade Flyers (customer specific).
  • Trade Sample Kits (including TD managed fulfilment & delivery).
  • Outdoor Media (Retail & Bus Stop Media).
  • Digital Assets.


the results

  • Positive feedback from trade customers.
  • Distribution of 6,000 product sample kits, via customers, to primary and secondary school teachers.