schwarzkopf professional

social media 

challenge

Drive Schwarzkopf Professional’s online presence via social media.

brief

Develop a competition mechanic for Schwarzkopf Professional to drive traffic to their facebook page, increase page ‘Likes’ and generate ongoing conversation.

solution

td developed a cut-through suite of digital creative aligned to their current market collateral and executed the assets across various digital touch points including; a competition microsite, facebook milestone banner and digital advertisements.

The creative concept supported Schwarzkopf’s high-end brand positioning, whilst ensuring engagement amongst the current facebook advertising clutter.

td managed the competition throughout all phases, from mechanic, microsite design and build and collating of entries. The microsite was specifically developed to direct users from the Schwarzkopf facebook page, allowing entrants to avoid having to disclose personal information to facebook.

Through the implemented mechanic Schwarzkopf were able to minimise any entry deterrents to increase conversion. After competition submission, entrants were automatically directed back to facebook enabling a seamless user journey.

results

  • Increase in Schwarzkopf Professional facebook page ‘Likes.’
  • Generation of relevant conversation on facebook page.