Convince consumer to switch from a manual toothbrush to a powertooth.
Develop three creative concepts promoting Oral-B’s NEW CrossAction, in partnership with celebrity Michael Clarke, to be executed on TVC and high-reach digital platforms.
TD developed the creative concepts for 3 x 15-second videos, featuring Australian cricket captain, Michael Clarke, endorsing Oral-B CrossAction. TD managed the project throughout all phases including; concept development, pre-production, shoot and post-production.
TD leveraged Michael Clarke’s established brand identity to promote Oral-B and drive audience engagement. Teamed with a Dental Professional recommendation, the videos delivered a credible, natural and strong brand message, encouraging consumers to ‘Make the Switch to Power.’