NSW defence collateral

creative 

the brief

Develop a suite of Defence collateral to support NSW Government’s presence and role at the 2017 Avalon Air Show.

the strategy

TD leveraged our NSW Government Defence Strategy document concept to roll out a strong and consistent suite of extended Defence collateral.

The NSW Government branding, in partnership with the Department of Industry were incorporated, with the addition of engaging design assets to prioritise key information and drive interest.

the results

  • Pull-Up Event Banner
  • Press Advertisement
  • Co-Exhibitor Guide (20-page)