healthy habits primary school program

schools marketing • sampling 

challenge

Assist teachers in educating students on hygiene, correct handwashing technique, healthy eating and exercise in an interactive and engaging way.

brief

Re-launch the Dettol ‘Healthy Habits’ School Program into Primary Schools Australia-wide and initiate a relationship with Parents of Students to continue to the Program learnings in the home.
solution

Leveraging TD’s schools marketing strategy and database, TD conducted a registration drive to re-launch the Healthy Habits School Program. Through a range of personalised communications (direct mail, eDM and telemarketing), TD welcomed 650 schools into the Program in year 1.

As part of their registration, TD fulfilled and dispatched a comprehensive curriculum-aligned Teachers Resource Kit including interactive student activities, teacher lesson plans, posters and rewards charts. Program collateral was also supported by a Dettol sample kit (hand wash and disinfection spray) to help bring the Program learnings to life in class.
To enhance the Program offering and extend the learnings beyond the classroom, TD developed a Parent Information Booklet, distributed to Parents of Students.

results

  • 830 schools registered in the Program.
  • 3,320 Dettol products distributed to Schools.
  • 100,000 Parent Information Booklets distributed.
  • 90% of teachers rated the Program very comprehensive.