TD were asked to review and develop a new brand architecture for the HAL Group of brand. As part of the strategic process, we developed a new brand look and feel that extended across the Hal Group brand and all company sub-brands.
TD were then responsible for the development and execution of all marketing collateral, delivering a consistent brand message for the business across all marketing plans.
TD initially conducted a re-branding workshop with selected Hal Group employees to gain an understanding of the company’s background, strengths, barriers and creative considerations. Leveraging the workshop insights, we developed the below requirements: