city of gold coast swimming characters

illustration • creative 

the brief

TD was asked to develop a series of sea creature characters to help children distinguish between each level of the swim program. Characters were also to be designed so that they could be applied at later stages as a mural to the children’s swim area and for use in children’s pool party posters, invitations and flyers.

the strategy

Based on initial pencil sketches from the client, TD developed a suite of endearing animated sea characters for the City of Gold Coast Aquatic centre. The creative team chose a pallet of modern fresh colours and added three levels of design to give each animation a unique personality.

the results

The characters have been warmly received by the City of the Gold Coast and are currently being used for the children’s swim program and are being applied to party collateral. A mural continues to be planed for the children’s pool area.