Tactical Directions

A strategic marketing, creative communications & sales promotion agency built on a culture of superior service. It is our mission to lead the industry with measurable ideas that disrupt, engage and deliver. View Projects


A team of creative thinkers, problem solvers and promotional campaign managers, who are trusted to create highly effective marketing solutions for some of Australia’s best known brands.

Our exceptionally experienced strategic and creatively driven team aims to refresh, ignite and deliver only the best marketing campaigns.

Whether you want cut-through creative, brand activation or digital solutions, if it’s results you’re after and service with a difference, td are your team.


    • Strategy
    • Planning
    • Market Research
    • Focus Panels
    • Brand Development
    • Campaign Execution
    • Usage & Recommendation Programs
    • Loyalty Programs
    • Sales Promotion

    Strategic Marketing

    • TV
    • Digital
    • Print
    • Outdoor
    • Trade
    • Retail
    • POS
    • Branding
    • Corporate Identity
    • Photography
    • Marketing Collateral
    • Packaging
    • Direct Mail


    • Websites
    • Microsites
    • Multimedia
    • Advertising
    • eDM's
    • Social
    • Competitions
    • Apps


    • Point of Market Entry School Programs
    • Point of Market Entry Sampling
    • Curriculum-aligned Student Collateral
    • Student Competitions
    • Research

    Schools Marketing

    • Development & Build
    • Management
    • Deployment
    • Hosting
    • Training
    • Analysis & Reporting
    • Data Entry
    • Telemarketing

    Database & CRM

    • Outdoor
    • Conferences
    • Corporate
    • Seminars
    • Product Launches
    • Promotional
    • Internal


    • Schools
    • Outdoor
    • Direct Mail
    • In-Store
    • Digital
    • Dental
    • Pharmacy


    • CRM
    • Sales Call Work Flow
    • Product Fulfilment
    • Product Distribution & Tracking
    • Campaigns
    • Call Centre Support
    • Customer Apps

    Sales Promotion


  • P&G
  • Oral-B
  • Dettol
  • 3M
  • emerald planet
  • Brisbane City Council
  • Pittwater Council
  • North Sydney Council
  • durex
  • Wrigley
  • Staedtler
  • Sydney Water
  • CDAT
  • ADIA
  • NSW Department of Industry
  • NSW Making it happen
  • hal group
  • NSW Health
  • Continental
  • City of Gold Coast
  • P&G
  • Oral-B
  • Dettol
  • 3M
  • emerald planet
  • Brisbane City Council
  • Pittwater Council
  • North Sydney Council
  • durex
  • Wrigley
  • Staedtler
  • Sydney Water
  • CDAT
  • ADIA
  • NSW Department of Industry
  • NSW Making it Happen
  • hal group
  • NSW Health
  • Continetal
  • City of Gold Coast



The Power of GREAT Customer Service

That’s right, GREAT not just good. We’re talking about the kind of customer service that makes you want to jump through the phone and hug the representative, or write an extremely friendly review with copious amounts of explanation marks and smiley faces.

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Foolproof Formulae for Creative Copywriting

Whether you’re writing a television commercial, online SEO keywords, social media posts, a teenage magazine column or a 1000 word Privacy Policy, there are infinite approaches to producing creative copy.

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Flat Lay Design

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Shannon Edwards
Shannon EdwardsKiehl’s Australia
More great feedback. International are using our price drop artwork as a best practice benchmark for the rest of the world. This is an amazing compliment – congratulations!
Alina Chan
Alina ChanRalph Lauren
L'Oreal Australia - Luxury Products Division
Thank you for all of your help and support with the Ralph Lauren Big Pony sampling activation. The entire campaign ran extremely smoothly and we couldn’t have done it without you! We have received very positive feedback from internal staff as well as general public, and our Myer Sydney counter manager called to inform us there were many customers coming into store, all driven from the Mini Cooper sampling. We have also sent through details of this sampling campaign to our New York head office, as a Best Practice Sampling Campaign in Australia. Big Pony has been Ralph Lauren’s biggest fragrance launch to date, so thank you once again for being an instrumental part of our success.

discover the td difference

  • Sydney – Head Office
    1 Queens Pde, Newport NSW 2106
    Locked Bag 2013, Mona Vale NSW 1660
    (02) 9998 5333

    Level 19, Waterfront Place,
    1 Eagle St, Brisbane QLD 4000
    (07) 3360 0242

    Gold Coast
    Level 15, Corporate Centre One,
    2 Corporate Court, Bundall QLD 4217
    (07) 5591 9537

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